Thursday, April 25, 2013

"Max Factor Museum"

Max Factor Museum
Hollywood, California
Hollywood Museum, Hollywood.
The Hollywood Museum, located in the historic Max Factor Building just off Hollywood Boulevard, is home to a sizable amount of Hollywood memorabilia, as well as a tribute to the "Make-Up King" himself, Mr. Max Factor. The building is an art deco gem with an impressive facade and a marble entrance still bearing the name Max Factor.

Max Factor Make-Up Studio and Museum, Hollywood.
Originally called the Max Factor Make-Up Studios, and then the Max Factor Museum, the building has gone through several hands before arriving at its current incarnation as the Hollywood Museum, reopened in 2003. The museum has lovingly restored the ground floor to reflect the original look of how Mr. Factor himself designed the space, complete with multiple salons for clients and Hollywood royalty. Today it stands as a testament to a beauty empire as well as a tourist destination just steps away from the Hollywood walk of fame, and helps future generations form an appreciation for this pioneer of beauty.
Max Factor Museum,  Sheer Genius, Hollywood.
By far the most fascinating part of the museum, is the remaining original salons from the Max Factor era of the building. Learning about his history and dedication to glamor is very inspiring.
Max Factor Museum, Vintage Cosmetics, Hollywood.

Maksymilian Faktorowicawas born in Poland in 1877. After achieving success in wig styling in Russia, he migrated to the USA in 1904, settling in Los Angeles, changing his name and forming the Max Factor Company in 1909. Mr. Factor was a savvy business man, and saw an opportunity to provide made-to-order wigs and custom cosmetics to the growing film industry. Up until that point, most actors were using greasepaint, as it worked well on stage and in theater. However with the development and popularity of film, the industry was changing and so was the needs of the actors. He began experimenting with cosmetic compositions to come up with a formulation that would apply smoother and lighter to respond to the evolving technology. He achieved success with this in 1914, and was soon considered the authority on cosmetics, with movie stars flocking to use his product. His list of clients included Gloria Swanson, Jean Harlow, Bette Davis, Joan Crawford, Mae West, Marilyn Monroe, and Judy Garland. With his growing popularity and reputation he experienced increased success and continued to expand his line of cosmetics at a time when only movie stars and prostitutes wore cosmetics. It wasn't until the 1920's that, under pressure from his sons, Max Factor began to develop commercial cosmetics for public consumption, and began using the term "make-up" for a more mainstream appeal.
Max Factor Museum, Marylin dress, Hollywood.
Thus it was in 1928, with an expanding empire, that Max Factor purchased the building on North Highland, designed by architect S. Charles Lee in the regency art deco style. Though due to to onset of the Great Depression, it would not be until 1935 before the building and its various salons would be open to the public.
Max Factor Museum, Wigs and Beauty Accessories, Hollywood.
One of the more interesting features of the studio is four specialized salons designed in specific colors to best flatter a client's complexion based on hair color. Each room is labeled "For Blondes Only" in shades of blue, redheads done is mint green, brunettes in dusty rose and brownettes in pale peach. Wig styles, make up palettes, and other beauty tools of the era are meticulously displayed. It is here where Lucille Ball entered as an aspiring blonde actress, and exited a redheaded icon.

Max Factor Museum, Lucille Ball make-over, Hollywood.
Also on view are countless photos and advertisements showing the widespread impact Mr. Factor had on the world of beauty, and how his diligence and resourcefulness helped shape the world of glamor and beauty that we know today. He really was a pioneer of beauty, which is clearly illustrated here in what was once his empire.

Max Factor Museum, Wall-of-Fame, Hollywood.
The Max Factor Museum is located in the Hollywood Museum at 1660 Highland Avenue at Hollywood Boulevard. For more info visit their website at:

Monday, April 15, 2013

"Mail Art Month"

Mail Art by Alton DuLaney. April 2013.

April is National Letter Writing Month, or as I prefer to call it, Mail Art Month. It is one of the many times during the year that I try to inspire others to write more letters and send more things via the poste, instead of just 'posting' something on-line. Yes, in this day of instant messaging, texting, and blow-by-blow FaceBook updates, there is still something to be said for the hand-written letter. A hand-written love letter is often a cherished and preserved keepsake. A text message with a smiley face - not so much. :(

Letter writing is a great way to reconnect with an old friend, express your love for a romantic interest, and keep in touch with acquaintances around the world. It takes just a few minutes to write, and costs just a few cents to send, and for the recipient it is almost like getting a gift in the mail, gift wrap (the envelope) and all.  But as well as expressing oneself in what one writes within the letter, there is the blank canvas of the envelope to be personalized, customized, and artistically expressed. Thus the creation of "Mail Art".

"Mail Box" by Alton DuLaney, April 2013.
The first thing to do to ensure success in any crafting endeavor is to gather all the materials. Being something of an organization aficionado, I like to group things. Here is a great tip for keeping all your letter writing materials together. 

Create a "Mail Box", a designated box to hold all your cards, envelopes, scraps of deco paper and other stationery items. I covered mine in a sheet of deco paper which features vintage post cards. Just one glance into my crafting studio shelves, and my box of stationery is readily identifiable. When I am ready to send some mail, I just reach for my "Mail Box".

"Post Office Box" by Alton DuLaney, April 2013.
On a similar note, I also am something of an amature stamp collector. Every time I am at the Post Office, I buy extra stamps of various denominations. Back in the studio, I toss them all in a re-purposed cigar box, which I have covered with washi tape in canceled post mark print. I like to call it my "Post Office Box". Then when it is time to send a letter, I spread out my stamps and choose the one (or ones) that best match the mail art, the mood, or the recipient. (I also have a friend who is a proper philatelist - stamp collector - who occasionally sends me some of his extra vintage stamps, which adds to the variety!) Keep in mind that there is more than one way to arrive at the proper postage to send a letter: you can use 1 44cent stamp or 44 1cent stamps. By varying the postage used, one adds to the artistic statement of the Mail Art. Also note that stamps of all denominations can be purchased on-line, saving you a trip to the post office and a wait in a long line.

Now what is all this talk of Mail Art and how can a person go about turning a letter into a work of art? Simply put, Mail Art is transforming a basic card or letter into art by customizing it and embellishing it with some form of creative expression.  Allow me to share a few simple things anyone can do to become a Mail Artists.

Envelope Liners by Alton DuLaney April 2013.

A quick and easy trick that can dress up any envelope is the envelope liner. You simply trace the shape of the open envelope onto the paper of your choice, trim with scissors, insert and secure with adhesive. When the recipient opens the envelope there is the added surprise of elegance, texture and color of the liner.

Liners for Store-bought cards by Alton DuLaney April 2013.
The envelope liner can be used on bank note cards or stationery, or as a way to dress up cards bought off the shelf. It is just one way to add a little something special to the letter sending process.
Wallpaper Envelope Liners by Alton DuLaney April 2013.
A variety of materials can be used to create the envelope liner. Above, I used wallpaper swatches to line envelopes with corresponding note cards. I have matched the patterns, creating customized sets.

Map Envelope Liners by Alton DuLaney April 2013.
For a more masculine touch, consider using readily available materials such as graph paper, air mail paper or old maps. Maps are especially clever when sending letters from abroad. Ex: When visiting NYC, use a subway map to make an envelope liner and send it to your friends back at home. It makes a great travel letter! A souvenir postcard can even be purchased and placed inside, heightening the experience.

Doily Envelope Liners by Alton DuLaney April 2013.
Another great trick I love to do it using a paper doily as an envelope liner. Packages of plain white doilies can be purchased at cooking supply stores or craft stores or colorful ones can be employed for holiday sentiment. A beautiful red foil doily used as an envelope liner really dresses up any Valentine's Day card. These are also great for weddings, showers, Mother's Day, etc.
Note Card Sets by Alton DuLaney April 2013.
Taking it all one step further, a design element from the deco paper can be isolated, cut out, and adhered to the note card and front of envelope, in addition to the liner, to make an overall creative and customized statement. Within a few minutes, a plain note card and envelope has been transformed into Mail Art!

Mail Art by Alton DuLaney April 2013.
Once the basic concepts of embellishing stationery have been grasped, there is no limit to where the basic letter can be transformed into Mail Art, or where it can be sent, with proper postage of course.

Above, I have used decorative tape from the Scotch Expressions line to create various Mail Art Masterpieces. On some, I use the stamp as the inspiration and decorate the envelope to match. On others I experiment with mixing decorative Washi tape with rubber stamping. I've used masking tape for solid coverage. (Masking, Washi and Magic tape can all be easily written on with permanent ink, making them easy to address.) In other cases I use Printed Packaging tape for a slick, glossy, coverage.(If Printed Packaging tape can dress up a box or parcel, imagine what it can do for the simple envelope!) Again, the only limit to the fun and self-expression one can have, is the imagination.

So during this month of April, National Letter Writing Month a.k.a. Mail Art Month, I encourage everyone to put a smile on someone's face by putting a piece of Art in the Mail. Enjoy!

To buy stamps on-line:

Check out my class on the Written Word as part of PaperArts on