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| Asprey NYC Valentine's 2012 by Alton DuLaney. |
With Valentine's Day just around the corner, one of my clients requested that I 'romance' their window display, adding something seasonally appropriate without changing out the entire window set. I shopped all of NYC looking for the right element to add a touch of class, whimsy, and poetry, deciding in the end to work with an existing theme I had included in the original window design - the Butterfly. For as Dolly Parton said in a famous song, "Love is like a Butterfly".
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| Asprey NYC Valentine's 2012 by Alton DuLaney. |
One of the products, a vida poche in bone china, has a beautiful butterfly print on it, as does the ad campaign which supports it. This became my inspiration, adding 3-dimentional butterflies which seem to fly off the graphic and out into physical existence.
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| Asprey NYC Valentine's 2012 by Alton DuLaney. |
I carried the butterfly theme, and the color red, throughout all the windows, adding pieces with rubies and pink diamonds to the jewelry windows, as well as sterling silver hearts, and a delicate red butterfly perched on the edge of the display.
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| Asprey NYC Valentine's 2012 by Alton DuLaney. |
All product are featured in red, when available, like this red enamel cocktail shaker. Then, the display is accented with the thematic butterfly.
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| Asprey NYC Valentine's 2012 by Alton DuLaney. |
The leather window, originally featuring business and travel products, is refreshed with a selection of red leather products including an alligator handbag. And although not exactly visible in this photo, a strategically placed butterfly adds continuity to the window.
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| Asprey NYC Valentine's 2012 by Alton DuLaney. |
Overall the window is a beautiful yet subtle statement, to dear Saint Valentine. "As soft and gentle as a sigh", and yet visually impactful. The striking red of the featured element, catches the eye, and then delights the viewer with its playfulness.
Maximum effect from minimum input.
A major spring window is currently in the works, which I will share here in late March or early April. Until then, Happy Valentine's Day!
